Make or Break – Z3 – Blackberry’s Budget Smartphone?
It’s no secret that Blackberry have been trailing way behind the like of Samsung, Apple, and even Sony in recent times. Blackberry hope to combat this with a new budget Touchscreen smartphone. Let’s take a look…
First things first – It’s called the “Blackberry Z3” (There is also a more business/premium “Q20” but we’ll leave that for another day) – Let’s not confused here, this is in know way related to the “Sony Xperia Z3” -Sony’s latest high-end offering.
It’s actually launching in Indonesia. It’s not yet clear if or when the new phone will roll-out in the U.K.
What we do know is that it has a 5 inch display (Blackberry largest to date) and is priced at UNDER $200, which seems very attractive on the outset and makes us wonder how far that low price stretches.
As for build quality let’s take a look at what indiatimes.com had to say..
“A chunky rectangular glass slab with sharp corners and a rather conservative, utilitarian design. It is primarily made of plastic, but we don’t have any qualms with the construction and the average build quality. There’s no doubt that the phone feels solid and durable but at 164gram, it is quite heavy.
As we cram more into our smartphones and spend more time on them, weight has become something to think about. From a personal perspective I like the feel of something solid, for me it gives a perceived value. However, when I’m wearing a belt to keep things going south then we have a problem.
To give you some idea of comparison – The iphone 5S weighs in at 112 grams, the Samsung S5 is 145 grams, and the Nokia Lumia 920 is 185 grams (if like me, you’re not too smart at guess the weight and you need a better comparison – a £1 coin weighs in at 9.5 grams).
What are the Spec’s:
Screen: The resolution is an un-aweinspiring 540x960p running at 720p (using upscaling software to prevent pixellation).
Rear Camera: 5MP with auto-focus and LED flash
Front Camera: 1.1MP
Note: some basic features are included like time-shift (a burst of photo’s so you can choose the best one)
“Pictures taken in daylight turned out to be above average but the ones shot in less light were quite grainy”
“Overall, the camera is not the strongest point of the device.”
Processor: 1.2GHz Qualcomm Snapdragon 400 (MSM8230) dual-core
RAM: 1.5GB – We’re not clear yet on what type.
Memory: 8GB internal storage and microSD slot supporting upto 32GB
Battery: 2500mAh , which claims up to 15.5 hours talk time and up to 16.2 days of standby time. Real-world reports say around 12-14 hours at Med-High usage.
Software: Currently ships with OS version 10.2.1 installed (at time of writing).
Overall Verdict – At this price point it’s difficult to complain about spec’s. This phone is not going to leave any jaws hanging open. But for the non-techy’s and non-brand-conscious, if you’re looking for a budget smartphone that will let you take reasonable pictures, live on Facebook, play games, and share videos of your mates cat, (no complaints please, we love cats) there’s little to complain about.
Blackberry are facing an uphill struggle. Their target market really belongs to Apple now and it’s not easy being the underdog – Even if you have something great to offer.
Think Skoda just after the Volkswagon takeover.
Comments are closed